The link between marketing, advertising and prisons is not an obvious one, at least not to the Diary. But marketing services agency Lovell Vass Boddey (LVB) has had a brush with one of Her Majesty’s establishments. The agency needed packing cases, and in a hurry, for the relaunch of the Amoy range of Chinese cooking products. The LVB idea was to send padlocked packing cases containing the new products – and bearing Chinese lettering – to major retail buyers. But a search for boxes proved fruitless. Until, that is, the boys of Grendon in Oxfordshire – via Ekan Enterprises – came on the scene and knew where to lay their hands on some. “Grendon was remarkably accommodating,” says LVB chief executive Peter le Conte. “I have no hesitation in recommending the establishment.” But for what?
In the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.