The ad checklist
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
See more of the Marketoonist here
Targeted ads
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The average consumer
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Marketoonist on getting consumers to believe your rebrand
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
‘Proudly mass market’: The Gym Group rebrands ahead of major growth drive
Niamh CarrollThe Gym Group is on a mission to drive awareness, as marketing director Emily Kortlang admits it doesn’t currently match up with what the business has achieved.
If your strategy is solid, just ignore the haters on Twitter
Zoe HarrisDespite getting a less than favourable reaction to our latest ad on Twitter – one user said they wanted to murder the person who made it – the On The Beach marketing team gained five valuable lessons, which are taking us forward.
Cost of living impact, economy shrinkage, cutting marketing spend: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Expedia, Ted Baker, Walkers: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
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