The Black Hole and Elmwood join William Hill roster

William Hill has appointed The Black Hole and Elmwood to its below-the-line roster. It comes just weeks after it appointed Billington Cartmell to work on its retail division’s below-the-line work.

The latest appointments follow a series of pitches, led by the bookmaker’s marketing director, Adam Harris.

Leeds-based brand response agency The Black Hole has scooped all online and offline direct marketing for the bookmaker. It won the business after a pitch against undisclosed agencies, including the incumbent, Prego.

Meanwhile, Elmwood, a Leeds design company, is working on the in-store design and has a brief to give retail outlets a revised look and feel.

The pitch for sales promotions and partnerships continues. Harris says he is looking at a variety of agencies but has already handed some project work to Manchester agency Blue Chip.

Late last month, Billington Cartmell won the below-the-line account for William Hill’s retail division after a pitch that included incumbent Poulters (MW May 29). The following week it was announced that Poulters was to be closed down by its parent company, Bezier ( June 5). Bezier denies that the loss of the William Hill account was instrumental in the decision to wind down the 37-year-old agency. Chief executive, Mark Shaw says the closure, which may lead to 42 redundancies, is part of a restructure to allow the company to concentrate on its retail marketing.


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