The Body’s undies found in Soho loo

We at The Diary are not the types to cruise the toilets of Soho, as you can imagine. But as we were passing by one of the area’s pay-for public toilets we slipped and fell in the door.

Imagine our surprise when we found pictures of supermodel Elle “The Body” Macpherson on the wall. In the interests of journalism we inspected these pictures. And then we inspected them again.

It turns out the snaps are part of a street-level campaign by Selfridges and House of Fraser to promote the “Elle Macpherson Intimates” lingerie range. Far be it for us to question their marketing strategy, but is the centre of Soho – known for its “discerning clients” – the best place for these pictures? In a word, yes. God bless you.


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