The bottom line on MacKenzie

The irony is that TalkSport’s younger listening audience is not only poorer but also more likely to be overweight or obese, leading to the larger posteriors MacKenzie claims to abhor.

I struggle to understand the side of the fence MacKenzie is on. Is it the younger, poorer and fatter he prefers, or the older, trimmer and richer?

Reg Starkey

Creative director


London WC2


TalkSport number one commercial radio station

Marketing Week

The GfK Broadcast Media Survey, which was published this week, claims that TalkSport is the number one commercial radio station with a weekly reach of 6.3 million people. The survey is carried out using an electronic wristwatch measurement system. Under Rajar data, the accepted form of radio audience measure, Classic FM occupies the top spot […]

Kitcatt Nohr beats two to £3m Virgin Holidays

Marketing Week

Virgin Holidays is set to appoint integrated agency Kitcatt Nohr Alexander Shaw to handle all its &£3m above and below-the-line business after a pitch involving two other unnamed agencies. Virgin Holidays sales and marketing director Kathryn Beadle says: “We felt the time was right to consolidate strategy and creative in one agency.” The company has […]


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