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We are agencies, not commodities

Marketing Week

Regarding the recent publicity surrounding Gola’s decision not to use Junction for next year’s campaign (MW April 22). It’s a familiar tale. Agency pitches for client account. Wins. Produces two highly successful and well-publicised campaigns. Client then develops concept into merchandising, increases distribution and doubles budget (allegedly) because of it. Then promptly drops agency. The […]

Smooth Fm sponsored by Alitalia

Marketing Week

Smooth FM, the Guardian Media Group Radio-owned station, has signed up Alitalia to sponsor its Business Bulletins. The deal supports the launch of new Alitalia flights from Manchester to Milan.

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