The Brand Experience Association launched
The Brand Experience Association, the breakaway trade body to the Field Marketing Council, was launched last week as predicted in Marketing Week (MW March 25).
The right questions are more important than the right answers
Colin LewisWhen it comes to customer insight, all to often marketers go in knowing what they want the answer to be, but becoming a better questioner is a skill that can be learnt.
‘We must think collectively, not competitively’: Ovo hopes to trigger change with sustainable marketing strategy
Erin LyonsOvo Energy has outlined a number of new measures to reduce the carbon impact of its marketing, but its director of brand and marketing acknowledges this might be easier said than done.
The evolution of direct-to-consumer brands and their marketing
Nikki GillilandAs the DTC sector matures, direct-to-consumer brands are borrowing strategy ideas from established brands, and vice versa, as they look to build sustainable businesses.
Would you take privacy advice from Facebook?
Ellen HammettFacebook wants to educate people on privacy, but going to Facebook for a privacy check-up is like asking David Cameron for advice on Brexit.
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