The Brand Experience Association launched
The Brand Experience Association, the breakaway trade body to the Field Marketing Council, was launched last week as predicted in Marketing Week (MW March 25).
‘Brain engine optimisation’ is the new search engine optimisation
Jon LombardoBrands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.
PepsiCo’s marketing boss on why EQ is as important as IQ
Niamh CarrollSebnem Erim believes emotional intelligence – in particular empathy – is as important as intelligence when it comes to building a global marketing career.
Roe v Wade made this year’s Cannes more relevant than ever
Sara HoltCannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.
Nationwide CMO Sara Bennison steps down
Niamh CarrollThe building society is on the lookout for a new CMO to replace Bennison, who has been chief product and marketing officer at Nationwide since 2016.
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