The Brand Experience Association launched
The Brand Experience Association, the breakaway trade body to the Field Marketing Council, was launched last week as predicted in Marketing Week (MW March 25).
The Brand Experience Association, the breakaway trade body to the Field Marketing Council, was launched last week as predicted in Marketing Week (MW March 25).
Regarding the recent publicity surrounding Gola’s decision not to use Junction for next year’s campaign (MW April 22). It’s a familiar tale. Agency pitches for client account. Wins. Produces two highly successful and well-publicised campaigns. Client then develops concept into merchandising, increases distribution and doubles budget (allegedly) because of it. Then promptly drops agency. The […]
Smooth FM, the Guardian Media Group Radio-owned station, has signed up Alitalia to sponsor its Business Bulletins. The deal supports the launch of new Alitalia flights from Manchester to Milan.
Emirates, the Dubai-based airline, has confirmed that it is reviewing its £3.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.