The Bridge has been appointed to handle the Scottish National Blood Transfusion Service’s advertising business, replacing the now defunct Faulds Advertising. MediaCom has been appointed to handle media planning and buying.
The Diary thinks Hamish Pringle needs a holiday. He’s been living his art too long. His latest book, Celebrity Sells, is out, but Pringle seems to have been taking its precepts too literally, and is trying to sell his book by being a celebrity. Hence the e-mail sent (on a Saturday – he must be […]
DDB Worldwide and OMD have created a pro bono global campaign for Save the Leatherback Turtle. It aims to persuade consumers not to eat swordfish, shark and tuna.
Abbott Mead Vickers.BBDO has revived 7UP brand icon Fido Dido for a Â£1.5m marketing campaign to include on-pack and digital activity.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.