The Bridge heads launch of University

Is full service just a fad?

Glasgow based advertising agency The Bridge is understood to have been appointed to spearhead an estimated £5m campaign to support the launch of the University.

The University has been formed as part of a merger between St Martin’s College and the Cumbria Institute of Arts. It will consist of multiple campuses with its headquarters in Carlisle.

The agency is understood to have won the business following a competitive tender process initially involving 36 agencies. The Bridge has been tasked with developing a national multi-media campaign to promote the launch, scheduled for September.

The win follows its appointment to develop a new multi-million pound TV, press and radio ad campaign for the Department for Work and Pensions promoting its Jobcentre Plus employment service. The campaign, which aims to encourage sole parents to contact the service, launched in Scotland this month with a nationwide rollout expected to follow over the coming months.

The agency was appointed to the business following a competitive pitch process handled by the COI.

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