The Business Advantage Group PLC
Address
Pel House
35 Station Square
Petts Wood
Kent
BR5 1LZ
Telephone
01689 873636
Fax
01689 878070
Website
Person to Contact
David Eaton – Director
Sue Hannay – Director
Chris Turner – Managing Director
Statement of Principles
Business Advantage is an international market research consulting practice. We offer fully integrated, strategic quantitative and qualitative research services to business-to-business clients in the IT and Telecommunications sector.
Examples of the types of research work we undertake include:
• Customer satisfaction
• Competitor intelligence
• Market analysis — sizing and trends
• Image and awareness
• New market opportunities
• New Product Development
• Usage and attitude
We are passionate about providing statistically rigorous results leading to intelligent and perceptive interpretation of research findings. This gives our clients the insight and intelligence vital to their decision-making processes.
Since 1992, our team of specialist researchers have undertaken research on a worldwide basis and have completed information and communication technology assignments in over 100 countries, spanning 5 continents. The scale and specialist nature of our team enables us to conduct studies quickly and cost effectively.
An example of Some Recent Clients
Autodesk, Hewlett-Packard, BT Sony, Canon Fujitsu, IBM Oracle, Microsoft Ricoh, Sun Microsystems, Sophus,
SAP
Principal Directors
Chris Turner – Managing Director
David Eaton – Director
Sue Hannay – Director
Date Established
1992
Services
Quantitative and Qualitative
Research UK and International
Multi-lingual field force
Business-to-business
Desk research
Consultancy
IT and Telecommunications
specialists
Customer satisfaction
New market sizing and analysis
Image and awareness
New market opportunities
New Product Development
Usage and attitude
Methods of Data Collection
CATI; EXEC; FL; NET; QUAL; TELI
Research Specialities
ADS, B B; BRAND; DM; ENG; ENRG; FIN; IND; IT; INT; OEM; TELC
Trade Memberships/Affiliations (Company & Individual)
CIM; MRS; SCIP
