The Business Advantage Group PLC

Business%20Advantage%20logoAddress

Pel House
35 Station Square
Petts Wood
Kent
BR5 1LZ

Telephone

01689 873636

Fax

01689 878070

E-mail

info@business-advantage.com

Website

www.business-advantage.com

Person to Contact

David Eaton – Director
Sue Hannay – Director
Chris Turner – Managing Director

Statement of Principles

Business Advantage is an international market research consulting practice. We offer fully integrated, strategic quantitative and qualitative research services to business-to-business clients in the IT and Telecommunications sector. 

Examples of the types of research work we undertake include: 

• Customer satisfaction 

• Competitor intelligence 

• Market analysis — sizing and trends 

• Image and awareness 

• New market opportunities 

• New Product Development 

• Usage and attitude 

We are passionate about providing statistically rigorous results leading to intelligent and perceptive interpretation of research findings. This gives our clients the insight and intelligence vital to their decision-making processes. 

Since 1992, our team of specialist researchers have undertaken research on a worldwide basis and have completed information and communication technology assignments in over 100 countries, spanning 5 continents. The scale and specialist nature of our team enables us to conduct studies quickly and cost effectively.

An example of Some Recent Clients

Autodesk, Hewlett-Packard, BT Sony, Canon Fujitsu, IBM Oracle, Microsoft Ricoh, Sun Microsystems, Sophus,
SAP

Principal Directors

Chris Turner – Managing Director
David Eaton – Director
Sue Hannay – Director

Date Established

1992

Services

Quantitative and Qualitative
Research UK and International
Multi-lingual field force
Business-to-business
Desk research
Consultancy
IT and Telecommunications
specialists
Customer satisfaction
New market sizing and analysis
Image and awareness
New market opportunities
New Product Development
Usage and attitude

Methods of Data Collection

CATI; EXEC; FL; NET; QUAL; TELI

Research Specialities

ADS, B B; BRAND; DM; ENG; ENRG; FIN; IND; IT; INT; OEM; TELC

Trade Memberships/Affiliations (Company & Individual)

CIM; MRS; SCIP

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