The Business

By Marketing Week 31 Jul 2003 12:00 am

The Business is understood to have struck a tie-up deal with the Mail on Sunday.

VW picks Craft as Skoda chief

Skoda has appointed Volkswagen marketer Chris Craft as managing director. He replaces Rob Tracey, who had been Skoda’s managing director since 1999. Tracey remains within the Volkswagen Group as managing director of automotive IT company gedas United Kingdom. Craft moves over from Volkswagen Group UK, where he was head of group services, overseeing its portfolio […]

Vichy delisted by Boots after distribution row

Marketing Week

L’Oréal’s dermatological skincare range Vichy has been delisted by major retailer Boots following a disagreement concerning its distribution through the chain.

Bulmers marketer set to quit after S&N takeover

Marketing Week

Bulmers group marketing director Jon Eggleton is understood to be leaving the company, following Scottish & Newcastle’s acquisition of the cider maker in April. It is believed that Eggleton is not interested in relocating to Scotland, where the S&N-owned Scottish Courage marketing team is based. One insider says: “I cannot see how Eggleton will be […]

News Uncategorized

‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan

Niamh Carroll

‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.

News Uncategorized

Pernod Ricard on ’empowering’ its marketers to communicate on sustainability

Niamh Carroll

Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.

Analysis Uncategorized

Soft skills trump functional marketing expertise, study finds

Charlotte Rogers

Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.