The camera may not lie, but…

I was reading through my copies of Marketing Week after the Easter break and found the announcement about my colleague Richard Masters taking on the role of Football League commercial director (MW April 12). Having worked with Richard for three years at the ECB you can imagine my shock to find a very different person in the photograph!!

I hope soon you will be able to source the correct photograph to set the record straight and avoid an identity crisis for Richard in his new role!

Marzena Bogdanowicz

Director of marketing

British Olympic Association

A production glitch. Our apologies to the real Richard Masters, for the confusion, and to David Newman, of Britannic Assurance, for his unwarranted inclusion in a Football League story – Ed.


Top boxer sets up sports agency

Marketing Week

Audley Harrison, the British Olympic heavyweight boxing gold medallist, has set up a company, which will deal in sponsorship and television rights. Harrison, 29, is keen to “run his own show” through A-Force – which is also his nickname – instead of using a promoter such as Don King or Frank Warren to handle his […]

Bespoke bonus

Marketing Week

Internal marketing – persuading employees of the value of their employer’s brand – is increasingly popular. But companies often fail to understand the psychology of their workers.

Handbags at twenty clicks

Marketing Week

I am writing in response to the article that claimed that Ivillage had “leapfrogged its longer-established UK rivals to become the top women’s website” (MW April 19). The claim was based on user figures compiled by Doubleclick’s DART, which is actually an ad management tool and therefore cannot be likened to an accurate and independent […]


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