The Children’s Mutual creates brand club

The Children’s Mutual, the child trust fund provider, has appointed loyalty and CRM consultancy Uber, to create a virtual brand club for parents and children.

Uber has been tasked to create a brand club that provides personal communication for The Children’s Mutual’s 700,00 customers in the form of advice, tips, offers, rewards and gifts.

It aims to make The Children’s Mutual stand out form other children’s savings and investment providers and act as a helping hand for families as their children grow up, offering advice for the future.

The company specialises in family-focussed finance products and is chosen by 1 in 4 parents for their child’s trust fund.

The project is due to be complete in March.

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