The Co-operative has launched a nine-week awareness raising campaign to promote the legal services it offers to its 17m shoppers.
The campaign will be based heavily in stores using in-store radio and till-screen displays to promote the legal advice and expertise available from will writing, estate management and personal injury claims.
The Co-op also offers a range of free legal advice.
There will also be a direct mail leaflet campaign to three million UK households.
Eddie Ryan, Managing Director of Bristol based Co-operative Legal Services, said: ”Our 2,000 plus food stores represent a huge untapped market for us. Having now rigorously established our processes and procedures across our full range of services we are confident this is the right time to promote our offering to a much wider audience.”
The Co-op embarked upon a £70m marketing campaign earlier this year including broadcast ads for its four core businesses, food, travel, pharmacy, and funeral, as part of its rebranding exercise.