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The Co-operative Bank on why choosing a bank is an ethical decision
The Co-operative Bank sees its customer-led standpoint on issues such as the environment and human rights as what makes it different from other banks.
On a mission to set itself apart from its bigger rivals, The Co-operative Bank wants to make more consumers aware that who they bank with is an ethical choice.
Director of brand, marketing and communications, Deborah Darlington, claims the bank is “unique” in its ethical, customer-led focus, something it seeks to emphasise as a point of difference in its latest campaign.
