The Co-operative makes NOTW advertising u-turn
The Co-operative has made a u-turn on its decision to continue advertising in the News of the World and says it will suspend any further advertising with the newspaper.
The Group joins Halifax, Ford and Mumsnet in boycotting the News of the World following the latest phone hacking accusations levelled at the Sunday tabloid.
It is alleged that the News of the World hacked the phones of Milly Dowler, 7 July bombing victims’ families and the relatives of murdered Soham school girls, Holly Wells and Jessica Chapman.
The Co-operative Group says in a statement: “The Co-operative Group has taken the decision to suspend temporarily any further advertising and promotional activity with the News of the World until the outcome of the investigation is known.
“The Group is a consumer-owned business which adheres to strong ethical standards. These allegations have been met with revulsion by the vast majority of members who have contacted us.
“We would urge everyone involved to bring this matter to a speedy conclusion for the sake of all those who are affected by these events.”
Other brands including Procter & Gamble, William Hill, Npower and Everything Everywhere have said they are reviewing their relationships with the News of the World, following the latest scandal at the newspaper.
For the live updates into the brand backlash surrounding the latest phone hacking allegations, click here.
Read Lara O’Reilly on why, whether brands stick with News of the World, or shun it, they are likely to receive criticism.
