The Consumers’ Association has welcomed the introduction of new European Union rules that give consumers more information about the use of genetically modified ingredients.
BDH/TBWA has created a TV campaign for West Midlands shopping destination Merry Hill that takes a seasonal approach and will run with different executions through to Christmas.
Afternoons just aren’t the same anymore.
Walker Media has been handed the Â£4m media planning and buying account for US Tourism.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.