The creative process
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Netflix’s ‘biggest content marketing push to date’ spurs revenues
Lara O'ReillyNetflix has credited the marketing push behind the second series of women’s prison drama Orange is the New Black – its biggest content marketing effort to date – for boosting revenues by 37 per cent in its second quarter.
Premier Foods to double marketing spend to spur sales
Sarah VizardPremier Foods is planning to double its marketing spend in the second half of the year as it looks to spur sales of new products set for launch this year.
GetTaxi mulls rebrand to ‘Gett’ as it eyes service expansion
Lara O'ReillyTaxi booking app GetTaxi is considering a rebrand to “Gett” in the UK, opening up the option for it to expand its service to more than just booking transportation around the capital.
‘Premier league’ marketers: What brands can learn from elite sport
Marketing Week PartnerMarketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
Why TikTok went into ‘professional mode’ to win B2B hearts
Marketing Week ReportersA LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Future Marketing Leaders 2023: George Rivers, Tesco
Marketing Week ReportersMarketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
One beauty brand on becoming a 25-year-old startup after ending exclusivity with Boots
Molly InnesHaving ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.
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