The Daily Telegraph to sponsor Vauxhall VXRacing Team
The Daily Telegraph is to sponsor the new Vauxhall VXRacing Team in the British Touring Car Championship. Vauxhall will be the sole sponsor of the newspaper’s BTCC coverage.
The Daily Telegraph is to sponsor the new Vauxhall VXRacing Team in the British Touring Car Championship. Vauxhall will be the sole sponsor of the newspaper’s BTCC coverage.
Now the Diary doesn’t like to pick on people, but as this story is known to several hundred senior marketers already – not all of whom come out with much credit – the harm has probably been done. So, step forward BCC Marketing Services sales executive Matthew Binley. Early last week, a large number of […]
The latest ‘hard-nosed’ research from the Radio Advertising Bureau shows how effective radio advertising can be in driving sales, says Phil Reddaway
Tesco has announced annual profits up 13 per cent to £1.3bn, and an increase in operating profits of seven per cent for the year to February 22.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.