The Daily Telegraph is to sponsor the new Vauxhall VXRacing Team in the British Touring Car Championship. Vauxhall will be the sole sponsor of the newspaper’s BTCC coverage.
Now the Diary doesn’t like to pick on people, but as this story is known to several hundred senior marketers already – not all of whom come out with much credit – the harm has probably been done. So, step forward BCC Marketing Services sales executive Matthew Binley. Early last week, a large number of […]
The latest ‘hard-nosed’ research from the Radio Advertising Bureau shows how effective radio advertising can be in driving sales, says Phil Reddaway
Tesco has announced annual profits up 13 per cent to Â£1.3bn, and an increase in operating profits of seven per cent for the year to February 22.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.