The Diary has already brought you pigeon-side advertising and van-wheel advertising this year, so it should really come as no surprise to find yet another new advertising medium being wheeled out as a PR stunt. Well, they do say that the medium is the message, after all. Precisely what message these Pimm’s-branded charcoal briquettes are supposed to convey is anyone’s guess, but the Diary is intrigued to learn that charcoal briquettes had hitherto been thought impossible to imprint. Which begs the question: who had been trying?
People may be starting to travel again but the threat of quarantine and fears over a second wave make rebuilding consumer confidence in the industry a difficult job.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
All too often brands are obsessed with what makes people different rather than looking for traits and behaviours they share.
Some brands cut spend by 97%, while others increased it by more than 100%, as companies took varying approaches to managing the fallout from the coronavirus pandemic.