The Diary has…

The Diary has already brought you pigeon-side advertising and van-wheel advertising this year, so it should really come as no surprise to find yet another new advertising medium being wheeled out as a PR stunt. Well, they do say that the medium is the message, after all. Precisely what message these Pimm’s-branded charcoal briquettes are supposed to convey is anyone’s guess, but the Diary is intrigued to learn that charcoal briquettes had hitherto been thought impossible to imprint. Which begs the question: who had been trying?

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