The Diary has already brought you pigeon-side advertising and van-wheel advertising this year, so it should really come as no surprise to find yet another new advertising medium being wheeled out as a PR stunt. Well, they do say that the medium is the message, after all. Precisely what message these Pimm’s-branded charcoal briquettes are supposed to convey is anyone’s guess, but the Diary is intrigued to learn that charcoal briquettes had hitherto been thought impossible to imprint. Which begs the question: who had been trying?
After notching up a 21,500% annual increase in users, period care brand Yoppie puts the strength of its community firmly at the heart of its growth story.
The evolution of the CMO role means the relationship with the chief technology officer could be just as – if not more – important than the relationship with the sales director, says Bibby.
To explore the ‘art of the possible’ even in times of adversity, teams must feel empowered and fully supported, according to marketing leaders from Zoopla, HSBC and Benefit Cosmetics.
Global CMO Aude Gandon explains how Nestlé is ensuring its marketing function is set up to meet new challenges in ecommerce, data and sustainability.