The Diary is heartened to see Sainsbury’s taking the subject of binge drinking among teenagers and 20-somethings seriously. Upon approaching a birthday that would be better celebrated with a fine wine, a female acquaintance of the Diary was thrilled to receive a “birthday pack” from Sainsbury’s. So far so good for the direct marketing team. However, all the said acquaintance was being offered was a free six-pack of Heineken, which the accompanying literature says is “the perfect gift”. Which leads the Diary to assume that Sainsbury’s direct marketers are so concerned about alcohol consumption among youngsters that they are instead giving away as much of it as possible to their parents.
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.
Following today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
By associating your brand with choice and offering rewards instead of discounts, marketers can build high-value, long-term relationships with customers.
With audiences now returning to cinema in their millions, global cinema advertising association SAWA has launched a campaign to promote the effectiveness of the medium, backed by UK cinema bodies DCM and Pearl & Dean.