The Diary knows that certain marketers like to get high to help deal with the stresses of work, but some have to go too far. The hardy soul pictured (right) is an employee of data management services company Acxiom, many of whom abseiled down Guy’s hospital, which just happens to be the tallest hospital building in Europe, to raise money for the Evelina Children’s Hospital Appeal. The stunt was part of the Acxiom Challenge, which raises funds for a local charity chosen by individual offices. The less foolhardy Acxiom staff opted to raise money by taking on gardening and cleaning duties at local hospices or selling home-baked cakes, raising thousands of pounds in the process – and leaving the Diary wondering why anyone would choose abseiling over baking a few fruit cakes.
Two articles in last week’s issue (MW last week) caught my eye. First, “The party’s over for online gambling” quoted the downbeat forecasts and plunging share price of PartyPoker’s owner as evidence that the boom may be coming to an end. Second, the results of a Quickwise survey “A question of trust for gamblers” indicated […]
Exel, the distribution group, has agreed to a Â£3.7bn takeover by German post office Deutsche Post.
As the price of consumers’ attention rises and the quality of content declines, media owners’ ability to sell audiences to advertisers becomes questionable That is still the real information design problem in most businesses today. But what about consumers and marketing? What about the media? Let’s put this in lurid terms to make the point. […]
Marketing Week reveals the top 10 marketers in travel, leisure and hospitality, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
There’s growing momentum around a refocus on outcomes over agency inputs, but by defining ‘value’ too narrowly, marketers risk missing the opportunity.
When Cigdem Kurtulus took on the top marketing job at Reckitt she introduced a marketing hub to encourage collaboration across all markets as she says you can’t enforce a “digital transformation mindset” without first changing the infrastructure.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.