The Diary knows that certain marketers like to get high to help deal with the stresses of work, but some have to go too far. The hardy soul pictured (right) is an employee of data management services company Acxiom, many of whom abseiled down Guy’s hospital, which just happens to be the tallest hospital building in Europe, to raise money for the Evelina Children’s Hospital Appeal. The stunt was part of the Acxiom Challenge, which raises funds for a local charity chosen by individual offices. The less foolhardy Acxiom staff opted to raise money by taking on gardening and cleaning duties at local hospices or selling home-baked cakes, raising thousands of pounds in the process – and leaving the Diary wondering why anyone would choose abseiling over baking a few fruit cakes.
Two articles in last week’s issue (MW last week) caught my eye. First, “The party’s over for online gambling” quoted the downbeat forecasts and plunging share price of PartyPoker’s owner as evidence that the boom may be coming to an end. Second, the results of a Quickwise survey “A question of trust for gamblers” indicated […]
Exel, the distribution group, has agreed to a Â£3.7bn takeover by German post office Deutsche Post.
As the price of consumers’ attention rises and the quality of content declines, media owners’ ability to sell audiences to advertisers becomes questionable That is still the real information design problem in most businesses today. But what about consumers and marketing? What about the media? Let’s put this in lurid terms to make the point. […]
The latest IPA Bellwether Report shows small signs of improvement compared to the “nadir for UK marketing budgets” seen during the second quarter, but the devastating effects of Covid-19 continue to be felt across all sectors.
Greenpeace wants to take on the meat industry in the same way it took on fossil fuel companies to create the link between its actions and climate change.
Google might have an 80% share of the search market, but as the investigation by the US Department of Justice will no doubt show there are now many more ways people find information online.
Corporate-NGO partnerships have become increasingly important as brands seek to live up to their purpose during a year characterised by Covid-19 and global calls for social justice.