The Diary knows…

The Diary knows that certain marketers like to get high to help deal with the stresses of work, but some have to go too far. The hardy soul pictured (right) is an employee of data management services company Acxiom, many of whom abseiled down Guy’s hospital, which just happens to be the tallest hospital building in Europe, to raise money for the Evelina Children’s Hospital Appeal. The stunt was part of the Acxiom Challenge, which raises funds for a local charity chosen by individual offices. The less foolhardy Acxiom staff opted to raise money by taking on gardening and cleaning duties at local hospices or selling home-baked cakes, raising thousands of pounds in the process – and leaving the Diary wondering why anyone would choose abseiling over baking a few fruit cakes.


Online gambling must be a thrill in itself

Marketing Week

Two articles in last week’s issue (MW last week) caught my eye. First, “The party’s over for online gambling” quoted the downbeat forecasts and plunging share price of PartyPoker’s owner as evidence that the boom may be coming to an end. Second, the results of a Quickwise survey “A question of trust for gamblers” indicated […]

When it comes to media, power is still in the eye of the beholder

Marketing Week

As the price of consumers’ attention rises and the quality of content declines, media owners’ ability to sell audiences to advertisers becomes questionable That is still the real information design problem in most businesses today. But what about consumers and marketing? What about the media? Let’s put this in lurid terms to make the point. […]


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