The Diary seems to be eternally chronicling feats of endurance and courage carried out by the great and good of the marketing world, so expects a good response to the Sport Relief agency challenge. All agencies have to do is find a few fit members of staff who can run a mile without needing medical attention, register at sportrelief.com, then turn up on July 10 at one of the many locations detailed on the website. Sport Relief will then pit the agencies against each other. Bonus points will be awarded for the team with the most style (which probably rules out Mercier Gray) and that can raise the most cash. The Diary would take part but… err… it’s got a dodgy knee… and it looks like it might rain… and it’s washing its hair on that particular day.
Key figures behind Samsung’s UK direct-to-consumer proposition explain how the brand replicates the benefits of bricks-and-mortar retail online, how paid Search came to account for one in three website sales, and the secrets of an adaptive and successful brand-agency partnership.
As Markey launches his first marketing campaign since joining Boots, he explains how and why he plans to reposition the brand as a partner in “reinvention”.
We arm you with all the numbers you need to tackle the week ahead.
Amazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown.