The Diary seems to be eternally chronicling feats of endurance and courage carried out by the great and good of the marketing world, so expects a good response to the Sport Relief agency challenge. All agencies have to do is find a few fit members of staff who can run a mile without needing medical attention, register at sportrelief.com, then turn up on July 10 at one of the many locations detailed on the website. Sport Relief will then pit the agencies against each other. Bonus points will be awarded for the team with the most style (which probably rules out Mercier Gray) and that can raise the most cash. The Diary would take part but… err… it’s got a dodgy knee… and it looks like it might rain… and it’s washing its hair on that particular day.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.