Samsung has signed Wayne Rooney, Lionel Messi and Bayern Munich’s Mario Götze to its GALAXY 11 team of world class talent that it hopes will ward off the threat of alien invasion and sell Galaxy products.
KFC is following up its tongue-in-check Christmas advert with a TV spot starring one of its fans singing a heartfelt tune to a friend.
Puma is to unify its sportswear and lifestyle categories under a global marketing strategy it claims will make it faster than its rivals at capitalising on culturally relevant sporting events.
The collective silence of sponsors during the European Super League fiasco spoke volumes, but brands should still be looking at ways to rebuild trust and engagement for fans of the beautiful game.
Louise Maugest will lead UK marketing operations, replacing Kris Robbens who takes on a global role as senior director of brand strategy at the soft drink giant.
The Global Alliance for Responsible Media’s new report into digital brand safety performance is a “notable milestone” for the industry, says Isabel Massey, but that does not mean marketers can rest on their laurels.
In an age of image fatigue, audio is fast becoming a favoured medium for brands looking to up the emotional engagement.