Samsung has signed Wayne Rooney, Lionel Messi and Bayern Munich’s Mario Götze to its GALAXY 11 team of world class talent that it hopes will ward off the threat of alien invasion and sell Galaxy products.
KFC is following up its tongue-in-check Christmas advert with a TV spot starring one of its fans singing a heartfelt tune to a friend.
Puma is to unify its sportswear and lifestyle categories under a global marketing strategy it claims will make it faster than its rivals at capitalising on culturally relevant sporting events.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.