The Economist has stressed the importance of social media, crediting its social activity as a ‘critical component’ in doubling the profitability of its circulation business over the last four years.
When you talk to people abroad about what makes Britain great, the answer typically involves a combination of The Beatles, Sherlock and Shakespeare. In other words, ‘Brand Britain’ in the eyes of the global market is an identity founded firmly on British cultural exports – whether it’s TV, comedy, literature, design or film.
Marketing is no longer a ‘destination industry’ for young people and must do more to attract people from diverse backgrounds if it wants to ensure it has the best talent and is reflecting British society, according to a panel of experts.
Tom Wallis believes data can be used as a highly-effective means to improve the customer experience, as much as drive sales.
The sandwich chain is on the hunt for a new global creative agency to aid its ongoing digital transformation and wider transition to a post-lockdown world.
Whenever a marketer sets out to improve, augment or adapt the four Ps, they reveal the absurdity of the exercise and reinforce why product, price, place and promotion remain the core concepts of the marketing mix.
Chancellor Rishi Sunak is hoping to reboot business with his latest Budget, putting apprenticeships, cuts to business rates and support for the high street at the top of the agenda.