Despite English teams failing to reach the Quarter Final stage last season and already losing five out of their 8 opening group games in the latest campaign, MasterCard’s group head of global media Ben Jankowski insists that the Uefa Champions League remains alluring for UK sponsors.
The Premier League has announced that it will drop its title sponsor from 2016/17 in an effort to bring in a ‘number of additional partnerships’ and make for easier global communication.
Football Association boss Martin Glenn has defended a tweet it sent celebrating the return of the England women’s team from the World Cup in Canada saying the tweet, which was criticised for being sexist, had been taken “out of context”.
The growth of direct-to-consumer brands is not just about the flight to ecommerce during Covid, but also offering convincing answers to consumers’ questions.
The sportswear brand cut spend related to events such as the Oympics but “doubled down” on digital as ecommerce sales almost doubled.
We round-up the biggest news from the week including UKTV’s ambitious brand revitalisation, how Häagen-Dazs is capitalising on its momentum by doubling digital investment and your chance to vote for the Brand of the Year.
Rather than letting Covid-19 put it off its stride, UKTV is investing in a major brand repositioning project as it looks to get match fit for the post-lockdown world.