The England & Wales Cricket Board has begun a marketing push to encourage coverage of the game in mainstream lifestyle media.
Trinity Mirror chief executive Sly Bailey, is expected to announce a swathe of job cuts from the newspaper group’s advertising, administration and distribution departments when she delivers the results of her strategic review next Thursday (July 31).
The Canadian Tourism Commission has created an ad to run on Cabvision, the TV screens installed in 100 London black cabs. Cabvision carries four channels of programming including CNBC, comedy, lifestyle and London.
Thanks to US lawsuits against tobacco companies, discrimination against smokers at work is now acceptable. George Pitcher fears the same will happen to the obese
Mark Ritson shares 10 hacks for smaller businesses looking to make the most of their marketing budget.
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.