The ESCA International pan-European Award

Winning sponsor: Martell Cognac


Project: Martell Grand National

Sponsor: Martell Cognac

Entered by: Sponsorship Bureau International

See Continuity Award Nominations.


Project: The European Union Baroque Orchestra

Sponsor: Matsushita Electric Europe (Headquarters)

Entered by: European Union Baroque Orchestra

The object of the programme is to develop strong links with decision-makers and opinion-formers within EU institutions and promote the company as an integrated European entity.

Project: Lions Tour to South Africa

Sponsor: Scottish Provident

Entered by: API Consulting


ITC moots ‘lighter’ sponsor rules

Marketing Week

The Independent Television Commission (ITC) is planning to relax its tough rules on programme sponsorship as part of a move towards a “lighter” regulatory touch. The ITC believes its complex set of regulations could be discouraging companies from taking up sponsorship opportunities. And it wants to cut down on the amount of pre-transmission advice it […]

CAP calls summit to stop vacuum ad war

Marketing Week

The Committee on Advertising Practice (CAP) has called a summit meeting with the UK’s vacuum cleaner industry to bring to an end its tit-for-tat advertising war. CAP claims its sister organisation the Advertising Standards Authority (ASA) is spending too much time resolving disputes between manufacturers such as Dyson and Hoover over exaggerated performance claims. It […]


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