The Festival of Marketing 8-10 October 2013: preview


The Festival of Marketing is a brand new series of events celebrating marketing in all its forms, brought to you by Marketing Week and its sister brands Econsultancy, Design Week, Creative Review and Data Strategy. Taking place across several venues in east London from 8 to 10 October, it will cover the big issues of this year and beyond including balancing data insights with creativity, B2B marketing and sales and how to make experiences seamless across channels. 

A Festival Fringe will also run throughout, including networking events, parties and industry breakfasts.

Delegates have the option of attending just one day of events or can buy a festival pass for each day, including some of the Fringe activities. Click here to book.

For more information, click here to download the show preview.



Trust is the best alternative to cookies

Ronan Shields

Google is reported to be exploring alternatives to using cookies to track our online behaviour (for the purposes of serving ads) as a means of safeguarding against consumer privacy concerns. But wouldn’t a well-articulated privacy policy from the marketing industry remove the need to do so?


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