The-field has created the branding for Fulham Football Club’s young supporter’s scheme. The consultancy’s branding will be used on all promotional marketing.
Cricket’s struggle to attract sponsors is reaching crisis point, but the sport is showing some signs of an upturn in fortune, says Daniel Thomas
Virgin Mobile has created a new commercial division. The team will be headed by Joe Steel, the company’s co-founder and former marketing director.
The Eurovision Song Contest is looking for sponsors for next year’s competition, in a drive to generate revenue for the European Broadcasting Union (EBU). Swiss company Team Marketing has been appointed to handle marketing for the event, which is broadcast globally to 300 million people. Team Marketing managing director Frank Leenders says the EBU is […]
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.