The-field creates Fulham FC branding
The-field has created the branding for Fulham Football Club’s young supporter’s scheme. The consultancy’s branding will be used on all promotional marketing.
The-field has created the branding for Fulham Football Club’s young supporter’s scheme. The consultancy’s branding will be used on all promotional marketing.
Cricket’s struggle to attract sponsors is reaching crisis point, but the sport is showing some signs of an upturn in fortune, says Daniel Thomas
Virgin Mobile has created a new commercial division. The team will be headed by Joe Steel, the company’s co-founder and former marketing director.
The Eurovision Song Contest is looking for sponsors for next year’s competition, in a drive to generate revenue for the European Broadcasting Union (EBU). Swiss company Team Marketing has been appointed to handle marketing for the event, which is broadcast globally to 300 million people. Team Marketing managing director Frank Leenders says the EBU is […]
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.