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Britvic abandons HHCL/Red Cell

Marketing Week

Britvic Soft Drinks is ending its relationship with HHCL/Red Cell and has put its £6m Robinsons account up for pitch, following a potential client conflict with Coca-Cola, which is also handled by the agency. HHCL & Partners became part of WPP Group’s Red Cell network in January (MW January 9) and New York sister agency […]

Wanted: white (goods) knight

Marketing Week

Caroline Parry is right to highlight the poor brand-building performance of white goods manufacturers (MW April 3). However, in a category populated by 71 brands and marques, where a healthy sector share is often a single-digit percentage, I would argue that brand focus is a necessity. If it is not achieved, retailers will retain the […]

So hacked off with the meejah

Marketing Week

After last week’s revelations of Westminster Council’s addictions to bad puns and confectionery, the Diary is delighted to bring you details of someone else who obviously takes the Diary as a role model – after all, conformity is the spice of life. The Diary is fed up of having to wait for people to drop […]

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