The Financial Services Forum appoints Richard Samarasinghe
The Financial Services Forum has appointed Richard Samarasinghe as sales and marketing director. He joins from Abbey National where he was head of convenience retailing.
The Financial Services Forum has appointed Richard Samarasinghe as sales and marketing director. He joins from Abbey National where he was head of convenience retailing.
Britvic Soft Drinks is ending its relationship with HHCL/Red Cell and has put its £6m Robinsons account up for pitch, following a potential client conflict with Coca-Cola, which is also handled by the agency. HHCL & Partners became part of WPP Group’s Red Cell network in January (MW January 9) and New York sister agency […]
Caroline Parry is right to highlight the poor brand-building performance of white goods manufacturers (MW April 3). However, in a category populated by 71 brands and marques, where a healthy sector share is often a single-digit percentage, I would argue that brand focus is a necessity. If it is not achieved, retailers will retain the […]
After last week’s revelations of Westminster Council’s addictions to bad puns and confectionery, the Diary is delighted to bring you details of someone else who obviously takes the Diary as a role model – after all, conformity is the spice of life. The Diary is fed up of having to wait for people to drop […]
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.