The Financial Services Forum appoints Richard Samarasinghe
The Financial Services Forum has appointed Richard Samarasinghe as sales and marketing director. He joins from Abbey National where he was head of convenience retailing.
The Financial Services Forum has appointed Richard Samarasinghe as sales and marketing director. He joins from Abbey National where he was head of convenience retailing.
As CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Giffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.
Brands shouldn’t try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly’s purpose comes “easy” for it.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here