The Financial Times axes global advertising director title
The Financial Times is axing its global advertising director title, held by David Walsh. The newspaper will redistribute responsibilities among the ad team.
The Financial Times is axing its global advertising director title, held by David Walsh. The newspaper will redistribute responsibilities among the ad team.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.