The Fine Bedding Company plans integrated push

The Fine Bedding Company is planning a consumer marketing campaign for the late summer, including press advertising, point-of-sale promotion, new packaging and an in-store video.

The Fine Bedding Company
The Fine Bedding Company

The campaign is aimed at raising The Fine Bedding Company’s brand position in the market and updating it to appeal to today’s consumers.

The company, founded in Manchester, sells a range of duvets, pillows, mattress protectors and mattress toppers. It has concessions in more than 75 department stores in the UK as well as selling through independent retailers and online.

The new campaign marks The Fine Bedding Company’s tenth anniversary and has been created by Manchester-based agency Refinery.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now