The Food Commission identifies the most additives in Cadbury products

Cadbury has the most products that contain one or more of the seven food additives that contribute the increased hyperactivity in children, according to campaigners at The Food Commission. The commission found more than 1,000 food, drink and medicine products that contained the additives, with high street chain Woolworths also coming out top.

The Food Commission’s database, which identifies more than 300 products, follows research on the link between food and hyperactivity by the Food Standards Agency in September last year.

Other products in the list include Haribo sweets, Coca-Cola, Mars and Wrigley. Supermarkets Tesco and Morrisons have also been shamed by the Food Commission for stocking products containing E numbers and artificial colourings.

Additives campaign co-ordinator Anna Glayzer says: “We found the additives in products such as sweets, cakes, drinks and medicines – many of which are targeted at children.”

“We believe there are hundreds, if not thousands, more products for sale in the UK that contain these additives,” she adds.

The Food standards agency has not banned the food additives but has asked the European Food Safety Authority to review the evidence. It will report its findings later this week.

Recommended

Anti-binge drinking ads play on teen girls’ vanity

Marketing Week

The Government is planning to tap into female vanity with its latest anti-binge drinking campaign by highlighting that it can ruins looks. The hard-hitting campaign, led by the Department of Health and the Home Office, will specifically target teenage girls. It is the first execution in a £10m anti-binge drinking campaign. The ads will mirror […]

Britvic aims Lime Grove at female pub goers

Marketing Week

Britvic, the soft drinks company, is launching a new range of sparkling fruit drinks to cater for the rising number of women visiting pubs since the smoking ban was introduced. Lime Grove will be launched in April. The range, which will only be available on-trade, will have three variants, which are all lime based with […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now