The Food Standards Agency has published its strategic plan for the next five years. It sets out targets for health and diet, including tackling childhood obesity and labelling.
Diageo increased marketing investment by 27% in the six months to the end of last year, ahead of sales growth, as it looks to build the business for the future.
A cornerstone of marketing theory for more than 100 years, are brands taking the funnel concept too literally, or should they flex to reflect customer journeys in 2022?
Confidence in business and marketing is returning. Now it’s time for marketers to realise their own potential.
Claiming “the ROI is there” for investment in marketing-led innovation, the FMCG giant plans to leverage the strength of its brands to support price increases.