Meet the Founding 50, a group of 50 marketers aged under 30 who are passionate about changing the perception of marketing among young people across the UK.
These trailblazers are ambassadors for the School of Marketing, a new initiative supported by Marketing Week, education company Learn Et Al and Pearson College London, which aims to solve the looming talent crisis in marketing by raising awareness of the profession as a desirable career option.
This crisis was first exposed by Marketing Week in March when an exclusive survey carried out by student affinity network Unidays revealed that just 3% of UK students aged 18 to 24 believe marketing offers the best career opportunities.
Determined to address marketing’s falling esteem among young people, the School of Marketing embarked on its mission to change perceptions and started its search for emerging marketing talent to help spread the word.
This rallying cry was answered by the Founding 50, a group of young marketers committed to explaining how exciting, creative and dynamic a career in marketing can be.
Hailing from diverse backgrounds across global brands, agencies and startups nationwide, the 50 marketers have been tasked with helping to inspire future generations across the UK. They come armed with a raft of ideas about how to engage young people and get them excited about a career in marketing.
From speaking at their local school to helping create content on the latest trends in marketing, the ideas generated by the Founding 50 will feed into the course modules being devised by the School of Marketing to help young people learn about the industry.
With an ambition to get its message out nationwide the School of Marketing has struck up a partnership with Young Enterprise Scotland to take its programme to schools across the country. Pearson will also feature the School of Marketing in its globally published textbook ‘Marketing: An Introduction’ by Philip Kotler and Gary Armstrong (among others) and is collaborating on the development of a range of short courses in marketing.
The initiative has the backing of an advisory board with considerable marketing expertise, including outgoing Unilever CEO Paul Polman, Direct Line Group marketing director Mark Evans, Professor Byron Sharp of the Ehrenberg-Bass Institute and Ritchie Mehta, dean and managing director of the School of Marketing.
With exciting times ahead, find out what the Founding 50 have planned to inspire the next generation to choose a career in marketing.
For more information on the School of Marketing visit www.schoolofmarketing.co.uk.