The Founding 50

Back
Annabel-Arrowsmith-Founding-50

Annabel Arrowsmith

Senior marketing manager, Foresight Group

I’ve been in marketing for around eight years now. I wanted a role where I could exercise the creative side of me while also gaining a solid understanding of commerce and business.

I am also fascinated by people’s behaviour and I even did my year seven science fair project on what packaging made shampoo more attractive to men or women.

To inspire the next generation of marketers we need to show them real-life examples of what marketing is, what their day can look like and the impact that quality marketing can have on a business.

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

Subscribe now