The Founding 50


Annabel Arrowsmith

Senior marketing manager, Foresight Group

I’ve been in marketing for around eight years now. I wanted a role where I could exercise the creative side of me while also gaining a solid understanding of commerce and business.

I am also fascinated by people’s behaviour and I even did my year seven science fair project on what packaging made shampoo more attractive to men or women.

To inspire the next generation of marketers we need to show them real-life examples of what marketing is, what their day can look like and the impact that quality marketing can have on a business.