I entered marketing as a graduate. I started in PPC and moved over into the brand marketing team. I’ve been in marketing for three years now, with 18 months in each role.
I’ve always had an interest in the media, advertising and insights into how groups behave – this is why I studied sociology at university.
I was exposed to the world of digital and brand marketing during an internship at university, and this gave me the push to pursue a career in marketing because it was fascinating to see the technology and insights being used.