The Founding 50


Jane Richards

Brand manager, Weetabix

I first got into marketing in the third sector and quickly moved to a role in the strategic marketing team at Cancer Research UK, specifically working on integrated brand campaigns. Here I learnt the importance of emotional connections in brand advertising and developed my love of strategic brand marketing.

I’ve been in marketing for six years. I was originally inspired to get into marketing because of my interest in brands and people. I love learning about what causes us to make the decisions we do and how brands have a role in influencing these decisions.

To get more young people into marketing there needs to be a greater awareness of what ‘marketing’ means, a better understanding of the different areas and career options within the discipline and what the specifics of day-to-day life in a marketing role look like.