I was studying business as my undergraduate degree and one of my modules was marketing, which was the first time I had been exposed to marketing as a potential career.

My professor at the time pulled me to one side and told me that I was doing really well and asked if I had ever considered marketing as a career. I had no idea that it could be my job, I just thought it was a module that I really enjoyed but when she sat me down and took me through all the potential career paths I was sold. I made the switch from business to a marketing degree and have never looked back.

I have been learning about marketing and putting it into practice for about seven years now, and I am constantly learning new skills and most importantly enjoying it. One of the things I love about marketing is how campaigns give the brand a story and an emotional connection to consumers as well as changing social perceptions.