The Founding 50


Luke Besant

Digital marketing manager, Think Studio

I got into marketing through unconventional means after producing radio and podcasts, as well as promoting music. I’ve been in marketing for approximately five years professionally.

My primary inspiration is a drive to explore the mass psychology of influence.

In order to get more young people into marketing there needs to be an understanding of its function within society beyond advertising, as well as an understanding of both the analytical and creative aspects of marketing.

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