The Founding 50


Samuel Bonstow

Marketing executive, Realistic Games

I have had a relatively direct route into marketing. I studied business at school, which led onto studying consumer behaviour and marketing at the University of Reading. From there it was a small step into my first graduate marketing role.

I’ve been in marketing for approximately two and a half years, made up of an internship as a marketing assistant, my graduate role as a PPC consultant and in my current role as a marketing executive.

The biggest inspiration for me came from when I was growing up, where my mum insisted that we had to buy certain brands of household goods because she felt such a strong connection to the brand. Seeing that inspired me to want to build and develop that connection for other people.

I think initially a two-pronged approach is needed to inspire more school age children into marketing. Firstly, I think we need to get the message out that marketing is a career option and doesn’t fall under an umbrella of 'sales' or 'general business'. Secondly, I think there needs to be opportunities to give children an experience of what real-world marketing is, either through competitions like the School of Marketing's ice cream challenge, or working with local businesses to encourage work experience.

Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

If you are an existing print subscriber find out how you can get access here.

Subscribe now