I have had a relatively direct route into marketing. I studied business at school, which led onto studying consumer behaviour and marketing at the University of Reading. From there it was a small step into my first graduate marketing role.
I’ve been in marketing for approximately two and a half years, made up of an internship as a marketing assistant, my graduate role as a PPC consultant and in my current role as a marketing executive.
The biggest inspiration for me came from when I was growing up, where my mum insisted that we had to buy certain brands of household goods because she felt such a strong connection to the brand. Seeing that inspired me to want to build and develop that connection for other people.