The funniest ads of all time

Ruth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.

What are the funniest adverts of all time?

According to Adweek, the top 10 are:

1. John West Salmon “Bear” (2000)

2. Wendy’s “Where’s the Beef?” (1984)

3. Cadbury “Gorilla” (2007)

4. Reebok “Terry Tate” (2003)

5. Budweiser “Wassup?” (1999)

6. Bud Light, “Mr. Really, Really, Really Bad Dancer” (2003)

7. Skittles, “Piñata” (2008)

8. Starburst, “Bus Station” (2007)

9. Holiday Inn, “Whale Song” (2006)

10. Apple, “Stuffed” (2007)

Now, this list might have an obvious American bias, but it is a good reminder of some great creative ideas from the last 25 years. The inclusion of a Wendy’s campaign from 1984 shows that the best ideas stick around for decades.

So what would you rate the funnies ads of all time? Would you include The Old Spice Guy? Cadbury Eyebrows? Let us know.

You can watch Adweek’s number one ad below: