The future of customer loyalty is card free
Gaining loyalty from customers is no longer a matter of simply investing in a card-based scheme, instead brands are using data to reward the right behaviour.
Three ways brands can learn from John Lewis’s loyalty success
Sarah VizardLoyalty schemes have come under scrutiny as brands look to get the most value out of their programmes. Both Tesco and Nectar have slashed the value of theirs while Waitrose has derided the traditional points-based system.
Why offering rewards outside your core product offering could increase loyalty
Nicola SmithAs brands continually look to differentiate from competitors, those that incentivise customers with rewards outside of their core product offering could do better to build loyalty in the long-term.
How to do personalisation at scale
Jonathan BaconGrowth is high on the agenda for all forward-thinking businesses but so too is offering a personalised service.
Marketoonist on omnichannel
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
This Much I Learned: Patagonia’s Alex Weller on the power of purpose
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, Patagonia marketing director for Europe, Alex Weller, discusses how businesses can live up to their purpose and what a Joe Biden administration means for the global climate crisis.
Does market research need to ‘loosen up’?
Matthew ValentineIn a recessionary environment where budgets are under pressure, market research needs to “loosen up”, show how it fuels creativity and adopt the language of the C-suite, or risk being devalued by business.
Search data is a gold mine for marketing strategy
Grace KiteSearch data reveals a lot about what consumers want and can inform on how to position a brand for growth and even what words will work best in a campaign.