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Phones4u “mocking” Jesus Christ ads banned
Suzanne BearneTwo Phones4u national press ads featuring a cartoon image of a grinning Jesus Christ giving a thumbs-up sign has been banned for being disrespectful to the Christian faith.
Marketing Hall of Legends launches apprenticeship scheme
Rosie BakerThe Marketing Hall of Legends, which is responsible for The Marketing Academy, has partnered with The Prince’s Trust to launch an apprenticeship scheme that offers unemployed young people a route into the marketing industry.
Everything Everywhere ramps up mobile TV offer
Lara O'ReillyEverything Everywhere is developing its mobile television platform as part of a series of changes that are designed to meet the estimated “six fold” increase in mobile viewing over the next three years.
Tesla’s marketing team cuts and McDonald’s stillness: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
Nestlé steps up innovation after ‘less energy’ devoted to it during inflation
Niamh CarrollThe FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
‘Show you we know you’: Morrisons’ CMO on its mission to win customers back
Grace GollaschMorrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers need to accept they are no more empathetic than anyone else
Andrew TenzerMarketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.