Two Phones4u national press ads featuring a cartoon image of a grinning Jesus Christ giving a thumbs-up sign has been banned for being disrespectful to the Christian faith.
The Marketing Hall of Legends, which is responsible for The Marketing Academy, has partnered with The Prince’s Trust to launch an apprenticeship scheme that offers unemployed young people a route into the marketing industry.
Everything Everywhere is developing its mobile television platform as part of a series of changes that are designed to meet the estimated “six fold” increase in mobile viewing over the next three years.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.