The Future Regulation of Broadcast Advertising

Ofcom has published a consultation document on The Future Regulation of Broadcast Advertising, which contains proposals to contract-out the regulation of broadcast advertising to a new industry regulator. It could mean the Advertising Standards Authority, which regulates press and poster ads, also taking responsibility for broadcast media. Broadcast advertising is currently regulated by the Independent Television Commission and the Radio Authority, which will cease to exist when Ofcom takes over at the end of the year.