The Guardian to relaunch in Berliner format
The Guardian will relaunch in Berliner format on September 13, according to industry sources. The newspaper has booked television ad space for the week starting September 12.
The Guardian will relaunch in Berliner format on September 13, according to industry sources. The newspaper has booked television ad space for the week starting September 12.
Old people: they like free carriage clocks and baths with doors in. But Reg Starkey, creative director of Millennium, an agency that specialises in marketing to older consumers, begs to differ. He features in an edition of the BBC series Why Should I Worry About?, talking about how ageing isn’t so bad. For the show, […]
IDS sales director Mark Howe has left the company after 13 years, without a job to go to. It is understood he will not be replaced and that executive sales director James Wildman will take over his responsibilities. IDS handles sales for Flextech channels and its joint venture with the BBC, which includes UK Gold […]
Congratulations to Grant Duncan (MW August 11). He tells us ad agencies have to change their 1950s ways, adapt to multi-channel strategies and, what is more, that his agency has succeeded in this. With an open plan office to boot. This all appears very laudable, as does the “media neutral” stance adopted by many below-the-line […]
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.