The Guardian to relaunch in Berliner format
The Guardian will relaunch in Berliner format on September 13, according to industry sources. The newspaper has booked television ad space for the week starting September 12.
The Guardian will relaunch in Berliner format on September 13, according to industry sources. The newspaper has booked television ad space for the week starting September 12.
Old people: they like free carriage clocks and baths with doors in. But Reg Starkey, creative director of Millennium, an agency that specialises in marketing to older consumers, begs to differ. He features in an edition of the BBC series Why Should I Worry About?, talking about how ageing isn’t so bad. For the show, […]
IDS sales director Mark Howe has left the company after 13 years, without a job to go to. It is understood he will not be replaced and that executive sales director James Wildman will take over his responsibilities. IDS handles sales for Flextech channels and its joint venture with the BBC, which includes UK Gold […]
Congratulations to Grant Duncan (MW August 11). He tells us ad agencies have to change their 1950s ways, adapt to multi-channel strategies and, what is more, that his agency has succeeded in this. With an open plan office to boot. This all appears very laudable, as does the “media neutral” stance adopted by many below-the-line […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.
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