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Sainsbury’s in marketing reshuffle

Marketing Week

Sainsbury’s has appointed trading director Stephen Nelson as marketing director and replaced him with Mike Coupe, former managing director of Iceland. Nelson assumes the responsibilities of Sara Weller who stood down as deputy managing director in March to join Argos as managing director.

PR industry must rise above cynics

Marketing Week

Alan Mitchell’s analysis of the impact the increasing cynicism of consumers is having on marketing covered a number of interesting changes marketers are having to make to achieve cut through (MW May 13). However, although it mentioned the blurring of the lines between editorial and advertising, it didn’t cover the opportunities, and threats, this cynicism […]