CEO of Guardian News & Media David Pemsel explains how giving more control of the brand to customers creates the best brand endorsements but can “be scary”, particularly for large organisations.
David Pemsel at Marketing Week Live 2014
To see more of Marketing Week Live 2014 visit our dedicated page here.
Marketing Week Live: Odeon is trialling ways to make the experience of going to the cinema better by embracing mobile phones and making use of technology such as iBeacons.
Highlights from the first day of Marketing Week Live 2014 at London Olympia.
MWL2014: Planning early in advance and choosing the right brand partner are vital to ensure the success of a brand collaboration, according to brand director at Sky Lyssa McGowan.
An endless loop of data and research is stopping marketers from finding creative answers to the challenges they face.
With a former marketer at the helm, the disruptive energy company prioritses marketing to define its business strategy.
Marketing leaders from John Lewis, EY and NatWest share what they think is, and isn’t, necessary to unlock hidden opportunities in marketing.
Senior marketers from Sainsbury’s, Specsavers and Henkel on the challenges of undergoing a marketing transformation in the pursuit of efficiencies.