To see more of Marketing Week Live 2014 visit our dedicated page here.
Marketing Week Live: Odeon is trialling ways to make the experience of going to the cinema better by embracing mobile phones and making use of technology such as iBeacons.
Highlights from the first day of Marketing Week Live 2014 at London Olympia.
MWL2014: Planning early in advance and choosing the right brand partner are vital to ensure the success of a brand collaboration, according to brand director at Sky Lyssa McGowan.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.
From a new recipe for pic n’ mix comms, to making extreme choices, Mark Ritson shares his marketing twists that can help SMEs get big brand outcomes.
Unilever promises to continue investing in “the long-term health” of its brands despite the pressure of rising commodity costs, as third quarter turnover increases 4% to €13.5bn (£11.3bn).
The NHS had to act quickly last year after realising people with life threatening conditions such as heart attack and stroke were not going to hospital because of Covid, and marketing played a key role.