To see more of Marketing Week Live 2014 visit our dedicated page here.
Marketing Week Live: Odeon is trialling ways to make the experience of going to the cinema better by embracing mobile phones and making use of technology such as iBeacons.
Highlights from the first day of Marketing Week Live 2014 at London Olympia.
MWL2014: Planning early in advance and choosing the right brand partner are vital to ensure the success of a brand collaboration, according to brand director at Sky Lyssa McGowan.
TUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the squeeze on marketing roles to the question of loyalty, it’s been a busy week.
Ahead of the new season kicking off on Sunday, the sport’s marketing boss Ellie Norman discusses racing, racism and responsibility.
From the Facebook ad boycott to the top 100 brands, catch up on all this week’s biggest marketing news.